Any signature content will end up appearing at the bottom of any message body due to native email system limitations.Įvery HTML email signature includes two types of content – information and imagery.Your HTML guru will have to do lots of testing, and you’ll definitely need to involve your IT department.Every time a message is replied to, the sender’s email client takes the whole email apart and rebuilds it into a new HTML structure.HTML in email signatures does not work in the same way as it does on web pages. Different email clients interpret HTML differently.You can add your logo as a simple attachment, but this will increase the message size and still be potentially removed by certain email clients. To deliver images including a company logo, you have to host them online.Once you start building your design into a fully-fledged HTML email signature, it is important to bear in mind the following: These tables should then use appropriate padding to create space between the various signature elements. They are also scalable, making it easy to add additional content. Tables allow you to create all manner of signature layouts depending on your design requirements. You then don’t have to worry about contact details appearing squashed or your company logo appearing in the wrong spot. You use rows, columns, and padding to give the HTML signature template a professional feel. They also ensure that your design will align with an email’s body text. Tables are a great way to build and control the signature design. To design an effective email signature template, you need to use HTML tables. Then, an email client will interpret the layout differently and display it incorrectly. Word processing programs can’t read HTML, so will format the signature in a certain way. If you have no experience using HTML code, resist the urge to create your email signature in Microsoft Word or Google Sheets. Your designer might create an outstanding signature template, but that doesn’t mean you’ll be able to replicate it into HTML. However, the more complex the design is, the more difficult it will be to translate into HTML. This often requires the use of a graphic designer who can build a Photoshop file. Creating HTML email signature templatesīefore your start coding an HTML email signature, you need to have a design in mind. In essence, you are restricting what you can do with your email signature. You won’t be able to make the rest of your signature clickable. Even if your email isn’t blocked, the recipient will likely see either a box with a red ‘x’ or no signature at all.Īnother factor to consider is that you’ll only be able to use one web link. This is a key criteria that spam filters check for to ensure that an email is legitimate. Email clients work on the basis that there needs to be more text than imagery in a message. If you decide to use an image-based email signature, your emails will be marked as spam. Rendered HTML is simply more reliable than just using an image. This creates containers for your HTML email signature content. For example, would be the opening tag and the closing one. For every tag you use, a corresponding closing tag using a forward slash must be used for the signature to render correctly. These are commonly known as “tags” and are used in pairs. The email client then renders this structure into a readable format. This is similar to how it works on web pages. HTML code for email signatures uses “markup” for text, images, and other content to display in an email client. HTML (Hypertext Markup Language) is code that defines the structure of a professional email signature. Common issues such as signatures displaying incorrectly or not all are common when manually building HTML email signatures. It requires a great deal of patience to get right. However, it’s important to note that creating email signatures using HTML code manually is complex. Creating a professionally branded email signature for the 21st century requires the use of HTML code. Email signature templates are an extension of your business brand, being just as important as any other marketing materials.
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